GEREJE CORPORATE FINANCE supports ARTANA, leading “shopper marketing” group, in optimizing its funding
GEREJE CORPORATE FINANCE has supported the group ARTANA , French leader of offline and online “shopper marketing”, in securing a bridge financing round of EUR 1M from the Belgium crowdfunding platform Look&Fin and from several business angels, in order to maximize their growth (finance the development of a new software & strengthen their network of local agencies) – and therefore, to improve their results in view of the next equity fundraising of EUR 5M.
In a “shopper marketing” market that is still fragmented, this bridge fundraising will enable ARTANA to strengthen its leadership in France and abroad.
Founded in 2005 by marketing professionals Guillaume Raguet, Hamid Boutarbouch, Said Askri and Sandrine Hellegouach, ARTANA is a digital leader of “field shopper marketing”, offering brands and retailers a 360° set of solutions, offline and online, at a local and national scale – in particular through its agency NON STOP MEDIA.
It is the first player in France who can offer both offline and online “field shopper marketing” services, able to offer its services in more than 200 cities and 32,000 points of sales (shopping malls, supermarkets, cafés…) via a network of 20,000+ professional animators.
The group has gained the loyalty of many multinationals like Amazon, Orange, SFR, Bouygues Immobilier, Burger King, PepsiCo, Nestlé France…
Fabrice Lombardo, Founder & CEO of GEREJE, said: “Structuring this bridge financing round in the form of bonds enabled the group to sustain its growth, which now benefits from recurring revenue and constant improvement of its margins. Its good results will let us optimize the terms of its main fundraising round, still ongoing.
As M&A advisors, our capacity to close a deal with the best valuation possible is tightly linked to the achievement of forecasted results while we negotiate with investors. It is a strategic period for a company that we call “the immediate future”
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