Digital Media Luxury Brands
Project code name: “ABSOLUTE”
EUR 2.5M Fund Raising
With over 10-year expertise in traditional media in China, the company has newly developed a groundbreaking solution to connect with luxury consumers anywhere.
Problem: Luxury industry struggle to engage and retain with new luxury consumers.
Solution: Company’s code named “ABSOLUTE” is a lifestyle digital media offering free premium information, services and privileges to users. A platform helping luxury companies to engage and retain with new luxury consumers all year long, create dynamic advertising and drive-to-store campaigns, generate direct sales by getting access to highly-profiled data at key moments.
Key investment considerations
- Skilled associates with +15 year experience in media, luxury, technology
- First mover with a pioneer concept
- Luxury digital advertising is a booming market (USD 11.3B)
- Disruptive users acquisition based on strategic partnerships
- CAC decreases with volume and CLTV increases with time
- Since 2005, strong track record in luxury industry (Hermès, Richemont, LVMH)
- Cartier, first advertiser of the new platform (USD 75K)
- +11,000 generic users today
- Forecast revenue USD 8M (year 3)
- Scalable business model with high-margin (+60%)
Use of funds (USD 2.5M)
- Boost audience acquisition, develop strategic partnerships
- Improve App functionalities (iOS, Android, WeChat)
- Develop collection (France, UK) & market (Cantonese & Korean)
- Grow Privileges to increase retention rate & virality